AUTO RED BOOK REVIEW: CHEVROLET TRU 140S CONCEPT

On The Cover Review: Chevrolet Tru 140S Concept

Editor's Note: Each year, The Automobile Red Book visits the prestigious North American International Auto Show in Detroit. Thanks to worldwide coverage, the NAIAS draws the latest and greatest from car and truck manufacturers around the globe. Many of them use this venue to showcase their newest concept cars. Although not available to the public, these cars often predict the styles and trends that may hit the streets in the near future. This is the second in a series of The Automobile Red Book’s annual review of some of the best concepts from COBO Hall.

The Tru 140S was revealed at the same time as Chevrolet’s Code 130R, and despite some similarities, this car is considerably different. Like the Code 130R, the Tru 140S is powered by a 150-h.p., 1.4-liter four. Like the Code 130R, it would be capable of high fuel mileage; up-to 40-mpg. And like the Code 130R, a production version would probably fall in the $25,000 range. But in contrast to the Code 130R, the Tru 140S is a front-wheel-drive car, as opposed to rear-wheel. In fact, despite the almost Lamborghini-esque bodywork, the Tru 140S is basically built on a production Chevy Cruze platform. During their presentation, Chevrolet revealed that only 40-percent of young people are interested in cars these days. They’re hoping that efficiency and technology wrapped in a swoopy package will not only tap into that market, but maybe change some minds within that other 60-percent.