On The Cover Review: Ford Atlas Concept
Editor's Note: Welcome to our annual look at the concept vehicles that were revealed to the world at the North American International Auto Show (NAIAS) in Detroit. Part of determining used vehicle values is predicting the future. With that in mind, it makes sense to look at what the manufacturers believe the future will bring us. Whether it’s new ways to power vehicles or new ways to package them, there are lots of great ideas on the horizon. This is the third in a series of The Automobile Red Book’s annual review of some of the best concepts from COBO Hall.
The NAIAS was supposed to be important as an early appearance of the 2014 Chevy Silverado and GMC Sierra, but Ford surprised everyone by revealing their F-150 Atlas F-150 Concept truck. The silvery concept looked pretty rugged with its beefy grille and cobalt blue lighting. They introduced it by dropping it from the ceiling while a live band played in the background and guys welded steel girders in a shower of sparks. Big cheese execs Bill Ford and Alan Mulally were there to give it the proper credentials. This was exactly the kind of presentation that makes the Detroit show great. It also foreshadows the next generation of the F-150; the number-one selling vehicle in America. Expect more EcoBoost engine choices, lighter weight, better aerodynamics, and higher fuel mileage.