A METRIC FROM 2008 WORTH PAYING ATTENTION TO

A Metric From 2008 Worth Paying Attention To

By Guest Columnist Armada Executive Intelligence

Remember 2008 when oil prices hit a recorded high of $147 a barrel? There was a metric that was circulated then that has resurfaced, and we think it is important to keep in the back of your mind. The most  conservative view of gasoline prices suggests that a penny increase in the price of gasoline at the pump costs US consumers and businesses $4 million a day (per penny). We did the math, and the current situation would look like this for the last three months alone: starting with a regular price per gallon of $2.72 on Gasbuddy.com on September 22nd and working through to roughly $3.00 a gallon on December 22nd, business and consumer would have diverted $7.968 billion in spending from other types of purchases to fuel cost-related expenditures. Of course, there are some skeptics that don’t believe this math works in a real sense – and there are just as many that will tell us that the impact is much worse than this (because of the impact of consumer psychology on spending practices). We believe the impact to be somewhere in between on a street level basis. As we think back to 2008 and the relative impacts across the board, it did have a material effect on consumer spending. The situation is starting to capture more international headlines – and is something to factor into risk analyses for January. The Truck Blue Book® is working to bring subscribers a full daily economic update, from our partners at Armada Corporate Intelligence. 

Armada Executive Intelligence Brief is an online information service, published electronically by Armada Corporate Intelligence. It is prepared by Armada CI. The publisher has taken all reasonable steps to verify the accuracy of the content of this information. Armada Corporate Intelligence shall not be responsible for any errors or omissions.

Truck Blue Book Launches Single-Vehicle Lookup

New product offering provides customers with additional flexibility

Price Digests’ Truck Blue Book introduces a new product offering -- Single-Vehicle Lookup. Customers now have the option to search for and purchase valuation information on one vehicle at TruckBlueBook.com. They will have 15 days from the date of purchase to lookup their vehicle and have access to the valuation results for 120 days.

“Truck Blue Book’s new Single-Vehicle Lookup is designed to better meet the needs of our customers,” said Gregg Herring, Market Leader of Price Digests. “It became clear that there was a demand in the marketplace for the ability to purchase valuation information on an individual’s needs basis.”

Single-Vehicle Lookup is available for both trucks and commercial trailers. Priced at only $20.00 per lookup, results include retail, finance and wholesale values. For more information, visit truckbluebook.com.


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THE JANUARY EDITION OF THE TRUCK BLUE BOOK IS AVAILABLE TO ORDER

Since 1928, few business tools have delivered as consistently as The Truck Blue Book®. For over 70 years, The Truck Blue Book® has served as the benchmark for comprehensive commercial vehicle identification and valuations. The database identifies twenty years of medium and heavy duty commercial truck values, VIN identifiers, component specifications, optional equipment, mileage, GVW/GCW and MSRP. Includes Truck Identification Book.